· 2026-07-04

Auburn Tigers' new head coach Alex Golesh is set to reset the team's culture, emphasizing the need for a strong identity.
Alex Golesh's biggest fear is that the team will not have a clear identity by the end of the season.
The new $44M head coach believes the Tigers need something more lasting than a few extra wins.
Identity is crucial for the team's success, as it will help them establish a consistent style of play and make them recognizable to opponents and fans.
Auburn has been searching for an identity for years, with constant staff turnover and losing records.
Alex Golesh wants Auburn to be a team that is physically and mentally tough, plays smart football, avoids self-inflicted mistakes, and finishes games when they matter most.
He pointed out that most SEC games are decided by a single possession, and the difference usually comes down to discipline, situational football, and toughness.
Auburn's offseason was focused on building a strong culture, with Alex Golesh bringing 13 players with him from South Florida.
The team's vision is to play bruising defense, run the football, and wear opponents down over 60 minutes, similar to the style of legendary coach Pat Dye.
Projections are modest, with CBS Sports' Brad Crawford forecasting a 7-5 record and a Gasparilla Bowl appearance.
Auburn's next game is vs Baylor Bears on 2026-09-05, and a win would be a significant step towards establishing a strong identity.
Alex Golesh is focused on building a team that opponents recognize for their toughness and discipline, rather than just their win-loss record.
The team's defense, led by DJ Durkin, will be key to setting the tone and establishing a strong identity.
Auburn Tigers are looking to end their run of seven-loss campaigns and establish a new culture under Alex Golesh.